Founded in 1908, CIT (NYSE: CIT) is a leading national bank empowering businesses and personal savers with the financial agility to navigate their goals. We believe in helping customers turn their ideas into outcomes. Whether those customers are building a business or building their savings, CIT has the experience and agility to empower them to achieve their goals. At CIT, how we do business is just as important as what we do. Our social responsibility programs focus on driving financial and personal empowerment, supporting the environment and advancing wellness. CIT contributes to communities where we live, work and do business through charitable donations, community investments and employee volunteerism.
The VP, Digital Marketing position is a critical role within the Marketing and Communications Brand and Digital team. With a social media, SEM and digital marketing communications emphasis, the role will focus on driving awareness of CIT’s brand and story through CIT’s internal and customer focused digital platforms as well as orchestration of digital campaigns that deliver impressions, engagement and qualified leads across the Commercial, Small Business and Consumer divisions. With a strong acumen for analytics and key business metrics, you are a hands-on digital native with a proven track record of successfully managing and implementing best in class digital marketing solutions that break through and establish leadership positions at both corporate and Lines of Business level.
The ideal candidate is a detail-oriented contributor with a passion for data-driven decision-making and experience in paid social media, data analysis, and optimization, SEM/SEO as well as excellent communicator and collaborator. They also have an understanding of how digital channels fit into the overall media mix and business strategy.
This position presents a great opportunity to further scale a top performing marketing function into a best-in-class program at a dynamic and leading national bank empowering businesses and personal savers with the financial agility to navigate their goals.
Specific job responsibilities include,