CIT Group Inc.

  • VP, Marketing Operations

    Location US-NH-Portsmouth | US-NH-Portsmouth
    Job ID
    30656
    # Positions
    1
    Job Family
    Gov Rel Com and Marketing - Corporate Marketing
    Type
    Full-Time
  • Overview

    Founded in 1908, CIT (NYSE: CIT) is a financial holding company with approximately $50 billion in assets as of Dec. 31, 2017. Its principal bank subsidiary, CIT Bank, N.A., (Member FDIC, Equal Housing Lender) has approximately $30 billion of deposits and more than $40 billion of assets. CIT provides financing, leasing, and advisory services principally to middle-market companies and small businesses across a wide variety of industries. It also offers products and services to consumers through its Internet bank franchise and a network of retail branches in Southern California, operating as OneWest Bank, a division of CIT Bank, N.A. For more information, visit cit.com.

    Responsibilities

    The Vice President of Marketing Operations is responsible for the management of the marketing operations team as well as working with teams that are part of or closely aligned with marketing and sales functions. The Vice President of Marketing Operations also monitors, measures, and analyzes the effectiveness of marketing initiatives and programs.

    The position of Vice President of Marketing Operations is responsible for the execution of tactical marketing campaigns leveraging marketing automation and other tools and to analyze the lead flow and working flow within marketing operations in order to guarantee the achievement of the department’s goals. The Vice President of Marketing Operations also works to deliver key insights and recommendations that optimize the performance of programs/campaigns, and assists the marketing department as a whole in the achievement of its goals.

     

    Required Skillset:

    • Must be hands-on with day to day efforts while having the ability to lead a marketing operations team and be highly collaborative and transparent with others for planning and scheduling marketing campaigns.
    • Must have proficiency in both Marketo and Salesforce platforms for the purpose of generating, distributing, and reporting on leads.
    • Experience establishing and maintaining scalable processes that guarantees best practices in lead generation, customer journey mapping, and campaign management.
    • Can facilitate easy reporting on marketing program and campaign effectiveness, sales lead distribution, and monitors/maintains data quality, gap analysis, and data append processing.
    • Experience providing the marketing team with ongoing analysis in relation to marketing operations investments, keeping an eye out in the market for new practices and technologies that will improve and optimize the marketing department’s performance,.
    • Has defined key marketing metrics and managed the process of packaging these measurements into reports and dashboards in order to determine overall performance of the marketing team and marketing programs. At this capacity has served to create regular reports on marketing and sales initiatives, business impact, and effectiveness.
    • Has analyzed marketing and sales data to develop insights and present recommendations for improvement and optimization.

     

    Qualifications

    • Bachelor’s degree and 8+ years of professional experience in marketing and 5+ in marketing operations or similar roles.
    • Strong work ethic and highly collaborative with management and cross-functional teams.
    • Comfortable managing many diverse cross-channel projects across a broad set of stakeholders.
    • Highly strategic and proactive mindset with strong analytical and critical thinking skills.
    • Must possess excellent communication skills both in verbal and in written form.
    • Has developed operational strategies that can become marketing tactics that drive awareness and demand generation while also showing proficiency with data collection and analysis across a variety of channels.
    • A self-starter with a results-oriented approach who can build and enhance internal capabilities.
    • Strong Microsoft Office and presentation skills.
    • Results-driven individual with exceptional analytical skills in quantitative data analysis of program effectiveness, forecasting, and ROI.
    • Strong experience with CRM and Marketing Automation tools and specifically Salesforce and Marketo.

     

     

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