Founded in 1908, CIT (NYSE: CIT) is a financial holding company with approximately $50 billion in assets as of Dec. 31, 2017. Its principal bank subsidiary, CIT Bank, N.A., (Member FDIC, Equal Housing Lender) has approximately $30 billion of deposits and more than $40 billion of assets. CIT provides financing, leasing, and advisory services principally to middle-market companies and small businesses across a wide variety of industries. It also offers products and services to consumers through its Internet bank franchise and a network of retail branches in Southern California, operating as OneWest Bank, a division of CIT Bank, N.A. For more information, visit cit.com.
The Vice President of Marketing Operations is responsible for the management of the marketing operations team as well as working with teams that are part of or closely aligned with marketing and sales functions. The Vice President of Marketing Operations also monitors, measures, and analyzes the effectiveness of marketing initiatives and programs.
The position of Vice President of Marketing Operations is responsible for the execution of tactical marketing campaigns leveraging marketing automation and other tools and to analyze the lead flow and working flow within marketing operations in order to guarantee the achievement of the department’s goals. The Vice President of Marketing Operations also works to deliver key insights and recommendations that optimize the performance of programs/campaigns, and assists the marketing department as a whole in the achievement of its goals.