CIT Group Inc.

  • Senior Data & Web Analyst - Direct Bank

    Location US-CA-Pasadena
    Job ID
    # Positions
    Job Family
    Operations - Operations Analysis
  • Overview

    Founded in 1908, CIT (NYSE: CIT) is a financial holding company with approximately $50 billion in assets as of Dec. 31, 2017. Its principal bank subsidiary, CIT Bank, N.A., (Member FDIC, Equal Housing Lender) has approximately $30 billion of deposits and more than $40 billion of assets. CIT provides financing, leasing, and advisory services principally to middle-market companies and small businesses across a wide variety of industries. It also offers products and services to consumers through its Internet bank franchise and a network of retail branches in Southern California, operating as OneWest Bank, a division of CIT Bank, N.A. For more information, visit


    The Senior Analyst, Digital Media and Affiliates will be responsible for supporting planning, execution, optimization and reporting of CIT Bank's acquisition campaigns and media programs across digital platforms.


    Key responsibilities:

    • Support and contribute to audience segmentation strategy for new and existing customers.
    • Daily analysis, optimization, and execution of acquisition targeting tactics inclusive of bid adjustment and budget management.
    • Developing best practices for acquisition execution and driving efficiency
    • Performance of multiple affiliates in generation of acquisition dollars
    • Collaboration of online-to-offline measurement efforts with internal analytics teams and platform partners.
    • Forecast program performance and manage expenses with a high degree of accuracy
    • Collect and analyze data, identify trends and proactively communicate insights ensuring positive KPIs 
    • Collaborate with internal and external partners to maximize the value of programmatic paid acquisition social programs.
    • Support the identification, evaluation, execution and development of new affiliate opportunities and technologies
    • Develop and maintain a testing plan to maximize acquisition investment value and traffic.
    • Maintain strong knowledge of digital, retail and competitive trends.
    • Always keeping abreast of new digital/social technology/tools/platforms best practices and successful strategies


    • Digital Advertising and Marketing: 2+ years (Required)
    • Financial Services experience – 2+ years (Desired)
    • Expertise with customer acquisition, development of pixel strategies, and custom audience builds
    • Experience with SEO/SEM, PPC


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