Founded in 1908, CIT (NYSE: CIT) is a financial holding company with approximately $50 billion in assets as of Dec. 31, 2017. Its principal bank subsidiary, CIT Bank, N.A., (Member FDIC, Equal Housing Lender) has approximately $30 billion of deposits and more than $40 billion of assets. CIT provides financing, leasing, and advisory services principally to middle-market companies and small businesses across a wide variety of industries. It also offers products and services to consumers through its Internet bank franchise and a network of retail branches in Southern California, operating as OneWest Bank, a division of CIT Bank, N.A. For more information, visit cit.com.
The Senior Analyst, Digital Media and Affiliates will be responsible for supporting planning, execution, optimization and reporting of CIT Bank's acquisition campaigns and media programs across digital platforms.
• Digital Advertising and Marketing: 2+ years (Required)
• Financial Services experience – 2+ years (Desired)
• Expertise with customer acquisition, development of pixel strategies, and custom audience builds
• Experience with SEO/SEM, PPC