Founded in 1908, CIT (NYSE: CIT) is a financial holding company with approximately $50 billion in assets as of Dec. 31, 2017. Its principal bank subsidiary, CIT Bank, N.A., (Member FDIC, Equal Housing Lender) has approximately $30 billion of deposits and more than $40 billion of assets. CIT provides financing, leasing, and advisory services principally to middle-market companies and small businesses across a wide variety of industries. It also offers products and services to consumers through its Internet bank franchise and a network of retail branches in Southern California, operating as OneWest Bank, a division of CIT Bank, N.A. For more information, visit cit.com.
The Vice President of Marketing is responsible for the strategy, tactics and programs to create interest, demand and recognition for Direct Capital and its products In addition, to ensure the product is demand driven, the VP works with Product Marketing, Management, and cross functional CIT Marketing teams to ensure the right mix of awareness, positioning and marketing occurs. This position is also responsible for planning and managing all marketing functions to achieve the division’s objective of volume while ensuring a consistent marketing message and positioning that is consistent with the corporate direction.
Participate in creating strategic partnerships and develop effective channel marketing programs to drive referral leads for sales.